Case Studies
Stories that get results.
Our startup branding consultancy has helped secure funding, grow businesses, and build strong brands.
• COHERE • CASE STUDY
01
A Brand Story for NLP Startup Cohere Leading to $40M in Funding
The Need
Natural Language Processing (NLP), a subset of artificial intelligence (AI), enables computers to understand, interpret, and produce human language—whether in text or speech. Cohere is a leader in this space, offering businesses access to advanced language models via an API. These models allow organizations to craft content, moderate discussions, categorize data, and extract insights at an unprecedented scale. While their technology was groundbreaking, Cohere needed a narrative that would resonate with non-technical audiences, from investors to customers.
Cohere required an Essential Package brand story to clearly articulate their vision and technology in preparation for their Series A funding round.
This included:
A brand story to simplify complex technology and highlight their value proposition.
Materials for their investor pitch deck, website, and explainer video to engage stakeholders.
The Background
The Output
• A cohesive verbal brand identity (under NDA) that captured Cohere’s mission, technology, and impact.
• A website designed to communicate their offering effectively (since superseded
by their current site).
• An explainer video to simplify and showcase their product capabilities.by their current site).
The Results
Cohere Raises $40 Million in Series A Financing to Make Natural Language Processing
The Algorithm That Could Take Us Inside Shakespeare’s Mind
Ex-Googlers raise
$40 million to democratize
natural-language AI
Not sure where to start? Book a call to find the best fit for your startup.
• MUON SPACE • CASE STUDY
02
A Brand Identity for Satellite Startup Muon Space Leading to $56M in Funding
Muon Space required a Complete Package to articulate their innovative satellite platform in a way that resonated with investors, partners, and customers.
This included:
A brand story to unify their messaging and convey their vision.
A comprehensive pitch deck to attract investors.
A cohesive verbal brand identity to ensure consistency across all communications.
A product naming system to clearly define their offerings and differentiate their technology.
The
Need
Muon Space develops cutting-edge satellites with integrated sensors designed for high-performance Earth observation and environmental monitoring. Their mission is to enable faster, more accurate data collection to tackle global challenges such as climate change and disaster response. However, their highly technical products and services were difficult for non-experts to grasp. They needed a brand identity that simplified their complex offering, connected with their audience, and helped secure significant funding and contracts.
The Background
The Output
• An investor-ready pitch deck that combined clear messaging with compelling visuals, effectively communicating Muon Space’s value proposition.
• A branded website with a streamlined narrative to attract customers and showcase their unique satellite platform.
• A tailored verbal brand identity to ensure consistent messaging across marketing, sales, and investor materials.
• A branded website with a streamlined narrative to attract customers and showcase their unique satellite platform.
• A strategic product naming system to clarify their offerings and establish a competitive edge.
The Results
Muon Space closes
$56M to scale all-in-one satellite platform
New sensors co-developed by Google aim to detect wildfires everywhere much faster
Muon Space Inks
Sierra Nevada Defense
Deal, Funding Round
Not sure where to start? Book a call to find the best fit for your startup.
• MECHANICAL ORCHARD • CASE STUDY
03
A Brand Story for AI Startup Mechanical Orchard Leading to $24M in Funding
The
Need
Through a partnership with Selah Studios, Mechanical Orchard required an Essential Package brand story to clearly articulate their vision and technology in preparation for their Series A funding round.
This included:
A brand story to simplify complex technology and highlight their value proposition.
Materials for their investor pitch deck and website.
The Background
Mechanical Orchard is revolutionizing legacy IT modernization by combining cutting-edge AI and software solutions with a unique approach to system management. Their mission is to transform outdated IT systems into agile, future-ready platforms while reducing operational costs and complexity. Despite their innovative technology, the complexity of their offering made it difficult to communicate its benefits clearly to investors and customers. They needed a narrative that would make their vision accessible and compelling to a wide audience.
The Output
• A cohesive brand story that simplified their technical offering and communicated the impact of their solutions.
• An investor-ready pitch deck with clear messaging and visuals designed to resonate with stakeholders.
• An updated website narrative to ensure consistent, engaging messaging across their digital presence.
The Results
Mechanical Orchard Raises $24M in Series A Round to Solve the Legacy IT Modernization Challenge
Mechanical Orchard, led by ex-Pivotal CEO, scores $50M
Mechanical Orchard updates mainframe migration with AI
