• MECHANICAL ORCHARD • CASE STUDY
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A Brand Story for AI Startup Mechanical Orchard Leading to $24M in Funding
Through a partnership with Selah Studios, Mechanical Orchard required an Essential Package brand story to clearly articulate their vision and technology in preparation for their Series A funding round.
This included:
A brand story to simplify complex technology and highlight their value proposition.
Materials for their investor pitch deck and website.
The
Need
Mechanical Orchard is revolutionizing legacy IT modernization by combining cutting-edge AI and software solutions with a unique approach to system management. Their mission is to transform outdated IT systems into agile, future-ready platforms while reducing operational costs and complexity. Despite their innovative technology, the complexity of their offering made it difficult to communicate its benefits clearly to investors and customers. They needed a narrative that would make their vision accessible and compelling to a wide audience.
The Background
• A cohesive brand story that simplified their technical offering and communicated the impact of their solutions.
• An investor-ready pitch deck with clear messaging and visuals designed to resonate with stakeholders.
• An updated website narrative to ensure consistent, engaging messaging across their digital presence.
The Output
The Results
Mechanical Orchard Raises $24M in Series A Round to Solve the Legacy IT Modernization Challenge
Mechanical Orchard, led by ex-Pivotal CEO, scores $50M
Mechanical Orchard updates mainframe migration with AI
