• COHERE • CASE STUDY
01
A Brand Story for NLP Startup Cohere Leading to $40M in Funding
The
Need
Natural Language Processing (NLP), a subset of artificial intelligence (AI), enables computers to understand, interpret, and produce human language—whether in text or speech. Cohere is a leader in this space, offering businesses access to advanced language models via an API. These models allow organizations to craft content, moderate discussions, categorize data, and extract insights at an unprecedented scale. While their technology was groundbreaking, Cohere needed a narrative that would resonate with non-technical audiences, from investors to customers.
Cohere required an Essential Package brand story to clearly articulate their vision and technology in preparation for their Series A funding round.
This included:
A brand story to simplify complex technology and highlight their value proposition.
Materials for their investor pitch deck, website, and explainer video to engage stakeholders.
The Background
The Output
• A cohesive verbal brand identity (under NDA) that captured Cohere’s mission, technology, and impact.
• A website designed to communicate their offering effectively (since superseded by their current site).
• An explainer video to simplify and showcase their product capabilities
The Results
Cohere Raises $40 Million in Series A Financing to Make Natural Language Processing
The Algorithm That Could Take Us Inside Shakespeare’s Mind
Ex-Googlers raise
$40 million to democratize
natural-language AI
