About Hello Astro
A story-first branding studio for startups.
A clear brand story is essential to building a strong startup identity, attracting investors, securing customers, and uniting teams. At Hello Astro, we specialize in helping founders articulate their company's vision through workbooks, workshops, and full-service branding packages.
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• ABOUT HELLO ASTRO
$150M+
Raised by our clients
50+
Clients served
10+
Years in business
The right story can change everything.
But explaining what your company does can sometimes feel like describing a dream—clear and vivid in your mind, but a tangled mess when you try to put them into words.
And that’s a problem. Because without a clear explanation, investors won’t understand the opportunity, customers won’t get how your product helps them, and talent won’t align with your mission.
That’s where we come in.
A strong story can bring structure, logic, and clarity, transforming complex technologies and vague visions into something people understand and care about.
We’ve created brand stories for dozens of tech startups and some of the biggest names in tech. Now, we’re bringing the best of what we’ve learned to startup founders, helping them create brand identities that connect with their audiences so they can grow their business.
Hello Astro is a remote-first studio working with clients across the USA, Canada, Europe, Middle East, Asia and Australia. Our home base is in Amsterdam.
Aleksandra Wnuk
Co-Founder,
Chief Storyteller
Aleks partners with female founders launching new brands within the luxury, fashion, and beauty space.
She also lends her expertise to heritage brands, guiding them in redefining their brand identities and crafting their digital strategies for modern audiences.
She has experience working with top brands such as Nike, Burberry, Karl Lagerfeld, Dove, and DeBeers, as well as at renowned creative agencies like AKQA and Stinkstudios.
Campaign Magazine and Creative Equals has recognized her as one of 30 female creative trailblazers poised to become tomorrow's industry leaders.
Justin Li
Co-Founder,
Chief Storyteller
Justin collaborates closely with startup founders and product teams to launch new technology products and services.
He spent nearly 15 years at Google as a Creative Director with Creative Lab, Brand Studio, and DeepMind, on teams that delivered the Alphabet rebrand, product launches such as Project Jacquard and Waymo, and global campaigns for AI tools like AlphaFold and GraphCast. His work has been recognized at all the top international creative marketing awards, including Cannes Lions, D&AD, and One Show.
He has also held roles at Apple, Nike, and top creative agencies including R/GA and Rethink. Beyond work, Justin has taught at institutions such as The School of Visual Arts in New York and The General Assembly in London, and occasionally contributes to Monocle magazine.
• TESTIMONIALS
