DIY Branding Workbook
Your startup story, your timeline.
Struggling to explain your startup in a short and simple way? The ‘Help Me Explain My Startup’ Workbook is designed to help founders translate their product into a clear story with step-by-step instructions, examples, and exercises to create a narrative that connects with investors, customers, and talent.
• WHO’S THIS BRANDING WORKBOOK FOR?
01
Startup Founders
preparing to launch or pivot
Product Teams
looking to articulate
a vision for a new product
Brand Marketers
seeking to unify their
company’s messaging
Self Starters
preferring a DIY-paced
learning style
• WHO IS IT (MAYBE) NOT FOR?
Founders
who can already clearly explain their startup
Team Players
who prefer to work or learn in groups
Start telling your story now.
This DIY branding workbook has helped startup founders write a clear story and secure funding. It worked for them—it can work for you too.
• WHAT’S INCLUDED IN THE BRANDING WORKBOOK?
02
Instant access to an editable Google Slides link.
•
Quick overview of what a brand story is and why it’s important for startups.
•
Step-by-step guide, fill-in-the-blank exercises, and framework to help you write your startup’s story.
•
Real-world examples of successful brand stories from Google, Airbnb, and more.
•
• HOW CAN THIS BRANDING WORKBOOK HELP?
03
Clear Communication
Explain your startup
effectively and succinctly
Unique Value Proposition
Define what makes your offering
different and why people should care
Team Alignment
Make sure everyone, from team
members to investors, understand what your company’s all about
Start telling your story now.
This DIY branding workbook has helped startup founders write a clear story and secure funding. It worked for them—it can work for you too.
• FAQ
04
Nope. This branding workbook was created especially for first time startup founders without any experience.
Why choose a branding workbook?
Do I need to have banding or writing experience?
It’s self-paced, so you can complete the exercises whenever it fits your schedule. It is budget-friendly and with instant access, you can start right today.
What is your refund policy?
We strongly recommend downloading the free chapter before purchase. Since this is a digital product, all branding workbook sales are final.
Most issues get smoothed out with a quick conversation. If you’re still not happy after a call, we can work something out.
What if we don’t like the output of the branding workbook?