4 Signs You’re Struggling to Explain Your Startup

1. The 60-Second Problem

If you can’t explain your startup in under a minute, people tune out.

Cut it down to what matters most, like what you do, who you help, and why it matters.

2. You Sound Like Everyone Else

If your story feels interchangeable with competitors, you’re going to blend in, not jump out.

Focus on what makes you different.

3. Mixed Messages

If your website says one thing and your pitch deck says another, you’re sending mixed messages and causing confusion.

Align your messaging across every touchpoint.

4. Your Team Isn’t Aligned

If your team struggles to align on the mission, you’ll have a problem telling a cohesive and consistent story.

A workshop can bring the team together around a shared vision.

Still not sure it’s time for help?

Try this: Call up a friend who knows nothing about your startup and explain it to them in a few sentences. Then ask if they understand what you do, who you help, and why it matters.

If they can, you’re ahead of the game and you don’t need us. But if they can’t explain it back to you clearly, it might be time to rethink your story.